AI use case discovery
Find the right opportunities by aligning human needs, business goals and AI possibilities.
AI Service Innovation
ERIK WESTERDAHL
SERVICE DESIGNER | AI ENABLEMENT
From vague AI opportunity
to
tested workflow.
AI prototyping
Design, build and test AI-driven solutions, skills and workflows using real data and processes.
Responsible adoption
Build trust with clear guardrails, practical examples and cross-functional alignment.
Human-centered
Make AI useful in real work by connecting people, data, process and measurable value.
FIELD NOTES
View field notesCustomGPTs
CustomGPTs for organizational knowledge work
Specialized GPTs for turning organizational knowledge into something people can actually use.
Agents
Agents for real workflows
Prototypes that test where context, tools, handoffs and judgment belong in real work.
Skills
Reusable skills for better AI work
Reusable ChatGPT and Codex skills that preserve better ways of working.
AI Experiments
Somewhere between useful and insane
A field log of experiments where the prototype works just enough to suggest version two.
ESSAYS
View all essaysAI governance | Essay
The Ape in the Loop
The tired human asked to approve what the organization no longer understands.
AI alignment | Essay
The Obedient Machine
How a useful, obedient AI can scale the dysfunction it was asked to serve.
Verification | Essay
The Price of Truth
Reasonable trust at the wrong moment, and the invoice sent to human attention.
Process debt | Essay
The Human Bridge
The people organizations place inside gaps they refuse to repair.
Process design | Essay
The Fossil Process
The old processes that survive because nobody asks why they are still alive.
Data quality | Essay
The Poisoned Field
The unresolved definitions that machines inherit as truth.
Authorized action | Essay
The Authorized Hand
When machine output becomes permitted movement inside organizational loops.
Customer understanding | Essay
The Synthetic Customer
The customer voice that answers too well and becomes permission for the roadmap.
TOOLS
Codex
Coding agent for turning ideas, sites and workflows into working artifacts.
ChatGPT
Thinking space for framing, writing, research, prototyping and everyday AI work.
Midjourney
Image generation for visual direction, mood, references and editorial assets.
Suno
AI music experiments and small sonic sketches from the edge of the workflow.